Tuesday, June 27, 2006

Engaging the blogosphere

Adina Levin points to a good example of business blogging. Michael Pollan dismisses Whole Foods Market as "industrial organic" in his book The Omnivore's Dilemma, repeatedly comparing Whole Foods to Walmart. John Mackey, co-founder of Whole Foods, replies with a lengthy "open letter" on his blog.

Here's Adina's take:
The response is partly satisfying; it's a good example of a business using blogging to participate in a public conversation about it's business; and Whole Foods could go much further to use blog openness to be better corporate citizen.
In another example, Mark Cuban regularly uses his blog to respond to inaccurate and misleading reporting about his various businesses. Buried in a post about how it is ridiculous to say that the NBA is rigged, he takes on the Miami Herald for shoddy reporting:
Apparently the Miami Herald is reporting i screamed at the NBA comissioner after the game the other night. Didnt happen. Didnt say a word to the man. Not a single word. And that was absolutely by intention.

Apparently this “reporter” has written he has several “sources”. Well they must be the same sources the tabloids use to find two headed babys and aliens, because it didnt happen.

Later in the same post, while still taking on the Herald, he sings the praises of blogging:
You are also the reason Im thankful for this blog. In the old days I would have had to make the rounds of media, doing my best to discredit your efforts. Now I can just write this blog, link and let your work discredit itself. Which is a whole lot more fun.
Two totally different styles, but in both cases, the business is directly engaging its customers and potential customers through the blogosphere.


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