Tuesday, June 27, 2006

Engaging the blogosphere

Adina Levin points to a good example of business blogging. Michael Pollan dismisses Whole Foods Market as "industrial organic" in his book The Omnivore's Dilemma, repeatedly comparing Whole Foods to Walmart. John Mackey, co-founder of Whole Foods, replies with a lengthy "open letter" on his blog.

Here's Adina's take:
The response is partly satisfying; it's a good example of a business using blogging to participate in a public conversation about it's business; and Whole Foods could go much further to use blog openness to be better corporate citizen.
In another example, Mark Cuban regularly uses his blog to respond to inaccurate and misleading reporting about his various businesses. Buried in a post about how it is ridiculous to say that the NBA is rigged, he takes on the Miami Herald for shoddy reporting:
Apparently the Miami Herald is reporting i screamed at the NBA comissioner after the game the other night. Didnt happen. Didnt say a word to the man. Not a single word. And that was absolutely by intention.

Apparently this “reporter” has written he has several “sources”. Well they must be the same sources the tabloids use to find two headed babys and aliens, because it didnt happen.

Later in the same post, while still taking on the Herald, he sings the praises of blogging:
You are also the reason Im thankful for this blog. In the old days I would have had to make the rounds of media, doing my best to discredit your efforts. Now I can just write this blog, link and let your work discredit itself. Which is a whole lot more fun.
Two totally different styles, but in both cases, the business is directly engaging its customers and potential customers through the blogosphere.

Thursday, June 15, 2006

Leveraging the intranet

This Cringely column on PBS local stations as a non-profit Akamai is a thought-provoking look at the value of intranets. The arguments around intranet v. Internet have always been about bandwidth and service level v. ubiquity. When the intranet is the ISP’s network and therefore your Internet gateway, from an end user perspective, the lines blur. This is also different from the traditional caching approach, as the content is hosted on the co-located servers.

Monday, June 05, 2006

Gentle prodding from an unlikely source

It has been a full month since I last posted here, but I've been relentlessly blogging internally, with a record for me of 27 posts in that time frame. We are very slowly getting some traction, as more people get more active, but we still have a l-o-n-g way to go.

However, I really don't mean to neglect CollabuTech. I've been meaning to cross-post my relevant internal postings here, but just haven't made the time to do it. However, when I checked on the health of the internal blogosphere, I found this waiting for me:
Ever since Eric Jurotich starting blogging internally, his posts on CollabuTech have pretty much come to a screeching halt.
Yikes! I wasn't expecting to get called out, however mildly, for my lack of CollabuTech posting by a co-worker on the internal blogosphere. So, expect to see much more here over the next few weeks.

Of course, if we could encourage my proverbial partner to contribute to both spots, we'd all be better off. :-)