Seeing is believing
I have come to the conclusion that people must see feed readers in action in order to understand their value. A description alone or slideware won't cut it. My tech savvy boss went from mildly supportive to a real advocate only after a hands-on session. Similarly, when I presented our collaboration strategy to a group of IT operations managers, they asked for a follow up demo of RSS. Those that weren't familiar with it wanted to understand why we were excited about it. I know that I'm not the only one who has struggled with conveying the wonders of RSS. So, a word to the wise, demo and conquer!