Checking email v. checking feeds
I was at an off-site staff meeting last week, and I noticed something about my behavior that struck me. I checked my email regularly, but I almost never checked my feeds.
Why? One reason is habit, which gives some evidence of the behavioral change issues that we face. More importantly though, is the content. My email provides me with more relevant corporate infomation for now. When time is short, you focus on the primary channel and on the stuff that most directly affects you. And today, that stuff is in the email channel.
As much as I get from reading my feeds, they are often lower priority. The good news is that they are still there, neatly organized, when I'm ready to read them.
We will see if and how my behavior changes when there is more corporate content out in feeds.