Sunday, May 02, 2004

Immutable Laws

I am enjoying this book a lot, especially the highlit chapters:

PART ONE: Establishing a Good Reputation

1. Maximize Your Most Powerful Asset

2. Know Thyself -- Measure Your Reputation

3. Learn to Play to Many Audiences

4. Live Your Values and Ethics

5. Be a Model Citizen

6. Convey a Compelling Corporate Vision

7. Create Emotional Appeal

PART TWO: Keeping That Good Reputation

8. Recognize Your Shortcomings

9. Stay Vigilant to Ever-Present Perils

10. Make Your Employees Your Reputation Champions

11. Control the Internet Before It Controls You

12. Speak with a Single Voice

13. Beware the Dangers of Reputation Rub-off

PART THREE: Repairing a Damaged Reputation

14. Manage Crises with Finesse

15. Fix It Right the First Time

16. Never Underestimate the Public's Cynicism

17. Remember -- Being Defensive Is Offensive

18. If All Else Fails, Change Your Name

Are there only 18? Probably not.

Are some meant to be broken or bent, on occasion?

Here's a surprise ... or is it? Alsop addresses reputation from the perspective of corporate entities, yet bringing it back to the individual - myself specifically - I find their observations work equally well at both levels. Isn't that interesting?

I imagine similar truths adhere when applying this analysis to variably sized teams.